1957: Rather than fret about the mushroom clouds rising over the nearby Nevada Test Site, many businesses in Las Vegas hoped to cash in on the nuclear explosions.
The Chamber of Commerce printed special atomic calendars to promote the city. Newspapers carried photographs of “Miss Atomic Bomb”, a showgirl from the Sands Hotel, with a cotton mushroom cloud fixed to the front of her swimsuit. The Flamingo beauty parlour invented an “atomic hairdo”. Visitors to the city could stay at the Atomic View Motel; other motels provided “atomic box lunches” for guests who wanted to picnic closer to the test site.
Source: Barbara Land and Myrick Land, A Short History of Las Vegas (2004), pp. 113–14