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Loftus On Language Distortion

1974: As part of her investigation of memory, the psychologist Elizabeth Loftus conducted an experiment in which university students watched film clips of traffic accidents.

After each clip, the students were questioned; one group was asked to estimate the speed at which the cars had “contacted” each other, a second group, the speed at which the cars had “hit” each other, and other groups, the speed at which the cars had “bumped into”, “collided with” or “smashed into” each other.

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