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Tag archive: Diamonds

“A Slogan Is Forever”

1948: A diamond engagement ring is an emblem of the enduring emotional bond between a man and a woman, an expression of their love, a shining symbol of their commitment to each other. If you believe all that claptrap, blame Frances Gerety: she was the Philadelphia advertising copywriter who dreamt up the slogan, “A diamond is forever.”

Source: Cele C. Otnes and Elizabeth H. Pleck, Cinderella Dreams: The Allure of the Lavish Wedding (2003), pp. 63–7