1939: In the 1880s, David McConnell was a salesman in New York State, trudging from door to door, selling books. McConnell’s sales gimmick was a giveaway bottle of perfume. He soon found that his customers preferred his scent to his Shakespeare, so in 1886 he turned his back on literature and set up the California Perfume Company. In 1939, the company was renamed Avon, after the river that runs through Shakespeare’s hometown.
Source: Reader’s Digest Book of Facts (1985), p. 128