1956: Sir Winston Churchill’s son, Randolph, appeared on the American TV show The $64,000 Question. He shouldn’t have bothered. Although he cleared the first hurdle, for $64, he came a cropper at the second. He was asked which word in the English language derived from the name of “the land agent of the Earl of Erne in County Mayo in 1880 [who] was so tyrannical that the people banded together and refused to have any social or commercial dealings with him”. Churchill raised his hand to his temple, rocked on his heels and bit his finger a couple of times, but the answer eluded him. “How humiliating,” he said, and went home with empty pockets. The word was “boycott”.
Source: Winston S. Churchill, His Father’s Son: The Life of Randolph Churchill (1996), pp. 343–5